How do your fall events build on each other and move into winter and spring, as your prospects are hopefully moving through your admissions funnel? She has nearly three decades of experience in communications and advancement at independent schools and universities. Sarah Achenbach is director of communications at Kalix Marketing. Have key administrators on hand to mingle, instruct for any projects, but not give PowerPoint presentations. Read the latest from Kalix President Jonathan Oleisky. Be sure to thank all volunteers with a handwritten note from you or your head, a small gift coffee shop gift card , if your budget allows, and a shoutout of thanks in your weekly parent e-news and student announcements. Parents want to know that their son or daughter will be happy at your school. Prospective families need a clear message about the value you offer and what makes your educational program different from your competition.
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